Punto de Fusión is renewed! Starting this current edition, we’re presenting a new proposal to the benefit of partners and readers. We have plenty to celebrate: several ongoing projects and a very active industry besides other information we want to share with you!
Our XVIII Congress celebrated in Atlanta, left us great satisfactions, knowledge and multiple challenges to build a better future. At this event, ALAFAVE’s President, Luis Beuth, called us to join efforts for our industry. He explained that we could benefit from donating our time and sharing our proposals and ideas.
We are pleased to present the group of people that will be leading these coordination and participation efforts during the next administration. The new board of directors of the Association is integrated by:
President: Alfredo Ocampo
Secretary/Vicepresident: Luis Beuth
Treasurer: Pedro Pacheco
Other Board Members:
Armando Llanes
Daniela Alvarez
Decio Polak
Gustavo Delgado
Riccardo Rota
Some of the designated people have already participated as members in previous terms but as requested by our current president Luis Beuth, ALAFAVE is now calling out to other candle manufacturers that are interested in joining the board so that they can be taken into account for the 2016 organizational chart. It is an invaluable opportunity to contribute with actions and proposals to our industry’s future.
In order to inform our partners of everything that takes place in the Association, this issue of the renewed Newsletter, will convey news about the candle industry, workshops and presentations and will report on AmericasMart® expo that was held parallel to the event, and in which the latest news on production trends, packaging, scents and decor were presented.
This Congress was witnessed by a very special guest: Miquel Roura, CEO of Catalan enterprise, Ceras Roura and representative of the Association of European Candle Makers (AECM), who shared the story of his family’s business that has lived on for 5 generations.
We also gathered the most interesting points of the presentation by renowned marketing expert, Rodolfo Rubio, who surprised and motivated all participants. Rubio, with over 25 years of experience in marketing and communication areas, spoke about the opportunity to develop a brand and make it valuable, and invited us to develop a new vision to boost our business.
Part of Rodolfo Rubio’s career took place at a gigantic business group, Procter & Gamble, that began as a candle factory. We’re sure that our partners will be very interested by the story of what seemed a modest business, and then turned into one of the most important enterprises around the world.
We invite you to take a look at this project and become a part of it. Beyond the information and reviews we present to you, this Punto de Fusión edition proposes to establish tighter bonds and new communication channels among all partners of our Association. We sincerely hope you enjoy it.
