The interview responses from FIONA HAMILTON-FOX, ECMA President, are provided below.

What do you consider to be the main trends in the candle industry in your region? Increased regulatory requirements. The need to provide end consumers with as much information as possible about the sourcing of ingredients and components.  Keeping up with sustainability

 

How are manufacturers addressing current market challenges, such as rising costs and the availability of raw materials? Continual research into manufacturing processes to help mitigate rising costs. 

Keeping a happy labour force/staff retention.  Supply chain focus to ensure continuous availability of raw materials

 

What strategies are associations implementing to promote innovation and sector growth?

Increased focus on communication from ECMA to members, GA content very relevant to challenges and growth opportunities

 

What is your association’s stance on the growing demand for eco-friendly and toxin-free products? 

Very supportive whilst being realistic.  Giving natural product associate members a platform for discussion with members & opportunity to exhibit, at annual GA

 

How do you view cooperation between different associations to strengthen the industry on a global scale? 

Good collaborations between each association mainly surrounding each association’s annual conference.

 

What advice would you give to candle manufacturers to adapt to industry changes and remain competitive? 

Keep abreast of what is happening in the home fragrance sector, be open to introducing changes/improvements, recruit the next generation who can help a business stay focused and competitive

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